{"id":198,"date":"2021-09-21T21:01:26","date_gmt":"2021-09-21T21:01:26","guid":{"rendered":"http:\/\/54.71.176.83\/lou-gehrig\/?p=198"},"modified":"2022-07-05T17:52:58","modified_gmt":"2022-07-05T17:52:58","slug":"mlb-entering-nft-world-with-iconic-lou-gehrig-moment","status":"publish","type":"post","link":"https:\/\/lougehrig.com\/index.php\/mlb-entering-nft-world-with-iconic-lou-gehrig-moment\/","title":{"rendered":"MLB entering NFT world with iconic Lou Gehrig moment"},"content":{"rendered":"<p>To lead off Major League Baseball\u2019s official foray into the world of non-fungible tokens, the league will go way, way back into its history.<\/p>\n<p>\u201cWhen you think about NFTs, there is this concept of it being a fad,\u201d Kenny Gersh, Major League Baseball\u2019s executive vice president of business development, said in a telephone interview. \u201cWhat we\u2019re looking to do, with the Candy [Digital] people, is to build a long-term sustainable business. What better person to symbolize durability and long-term success than Lou Gehrig?\u201d<\/p>\n<p>The auction for the one-of-one NFT of the iconic Yankee Gehrig making his legendary \u201cLuckiest Man\u201d speech will occur around July 4, the anniversary of his 1939 farewell to the baseball world upon learning of his ALS diagnosis. The announcement of MLB\u2019s entrance into this world \u2014 in conjunction with the announcement of the creation of Candy Digital, a digital collectible company formed by three business titans \u2014 comes on the eve of MLB\u2019s first Lou Gehrig Day on Wednesday, when the entire baseball industry will remember those lost to ALS (including Gehrig, of course) and raise awareness and funds to combat it.<\/p>\n<p style=\"text-align: left;\">Candy Digital came together as a union of Michael Rubin, the executive chairman of Fanatics; Mike Novogratz, the founder and CEO of Galaxy Digital; and Gary Vaynerchuk, a serial entrepreneur and investor.<\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/nNLKPaThYkE\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p style=\"text-align: left;\">\u201cFor me, I\u2019m thinking long term: How do we take a league like Major League Baseball, with its tremendous legacy and history, so much content and [take it into the world of digital assets]?\u201d Rubin said in a telephone interview. \u201cWe could do NFTs for jerseys, for so much more. We haven\u2019t scratched the surface yet.\u201d<\/p>\n<p>Fanatics\u2019 base of 80 million-plus reachable fans, in turn, combined with Novogratz\u2019s comfort in the digital space and Vaynerchuk\u2019s business savvy, made Candy an appealing partner to MLB.<\/p>\n<p>The Gehrig package will feature some digital art in addition to the video of Gehrig speaking, and MLB is banking on many, many more NFTs. It could be something to commemorate one of the many no-hitters, or the crazy, run-stealing play the Cubs\u2019 Javy Baez executed against the Pirates last week. The options are vast. The hope is that, as NFTs become more popular among the masses, baseball, the first of the North American sports leagues to try something this wide-reaching in the NFT space, can capitalize.<\/p>\n<p>\u201cIf you were to ask me six months ago about this, \u201cI would\u2019ve said, \u2018That\u2019s nuts,\u2019 \u201d Rubin said. \u201cBut 10 years ago, I would\u2019ve said no one will buy things on a mobile phone.\u201d<\/p>\n<p>And in trying to thrive in the future, MLB and its new partners begin by digging into their cherished past, seeing if their Iron Man can start things the way \u201cIron Man\u201d did for the Marvel movie series. MLB and Candy Digital will donate all of the proceeds from the sale of the Gehrig NFT to three different charities: 1) The Sean M. Healey and AMG Center for ALS at Massachusetts General Hospital (Healey Center for ALS), the Expanded Access Protocol Program; 2) The ALS Association; and 3) the Lou Gehrig Society.<\/p>\n<p><a href=\"https:\/\/nypost.com\/2021\/06\/01\/mlb-entering-nft-world-with-legendary-yankees-gehrig-momentto-lead-off-major-league-baseballs-official-foray-into-the-world-of-non-fungible-tokens-the-league-will-go-way-way-back-into-its-history\/\" target=\"_blank\" rel=\"noopener\">SOURCE: New York Post<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>To lead off Major League Baseball\u2019s official foray into the world of non-fungible tokens, the league will go way, way back into its history. \u201cWhen you think about NFTs, there is this concept of it being a fad,\u201d Kenny Gersh, Major League Baseball\u2019s executive vice president of business development, said in a telephone interview. \u201cWhat [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":200,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[6,4],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.2 - 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